AI Wrecking Ball
The AI Wrecking Ball Canvas is a radical tool designed to help you think like an AI-native disruptor and preemptively reinvent your business before someone else does. Visualize your biggest threat. Then become it.

How to break (and rebuild) what matters.
Whether you want to explore the canvas solo, dive deep into real-life wrecking stories, or have us guide your team through the process, we’ve got you covered. Choose your wrecking weapon:
Canvas
- Visualize your current business model, and where it breaks.
- Design the AI-native competitor that could crush you.
- Use the canvas to rethink, rebuild and future-proof your model.
Podcast
- Weekly Dutch episodes wrecking real companies.
- We build their AI-native competitor from scratch.
- Fast, fun and slightly dangerous.
Workshop
- Guided session using the canvas with your team.
- Expose weak spots and build your AI disruptor.
- For leadership teams ready to get uncomfortable.
AI is changing the rules of competition. Yesterday’s threat was a scrappy startup. Today’s is an AI-native company built to scale faster, run cheaper and outsmart you with data. The AI Wrecking Ball Canvas is your wake-up call, a strategic exercise to tear down your own business model and rebuild it with AI at the core.
Why? Because if you don’t, someone else will.
Map out your destruction, and rebirth.
The AI Wrecking Ball Canvas is a practical, no-fluff framework to help you visualize your own AI-native disruptor. Define your current model, pinpoint your weaknesses, then imagine the competitor that would crush you and figure out how to beat them to it.

Want the canvas? We'll email it to you!
The download includes a printable canvas and a step-by-step manual with clear instructions to guide you through the process.
Each week, we destroy a familiar name.
In our weekly Dutch podcast, we take well-known companies and organizations, from legacy brands to rising stars and put them through the AI Wrecking Ball Canvas. We destroy their current model and rebuild it from the ground up, as if an AI-native disruptor had entered the chat. It's brutal. It's insightful. It's oddly therapeutic.
Rebuild your future, with backup.
This guided workshop brings the AI Wrecking Ball Canvas to life with your team. We facilitate the full exercise and help you turn theoretical threats into concrete opportunities. Ideal for leadership off-sites, strategy days, or when disruption is looming and you want to get ahead of it.
Want to go beyond the canvas?
For teams ready to build real, validated AI prototypes and a lasting product vision, check out AI Sprint². In just one week, we help you deliver quick AI wins and a roadmap for long-term success.
Ready to destroy your product?
We’ll help you rebuild it even better. Reach out to explore workshops, speaking gigs, or custom sessions tailored to your team’s needs. At Go Weekly, we specialize in turning disruption into strategy. Guiding organizations of all sizes through bold, AI-powered transformation. Ready to take the first swing? Let’s talk.
Email Us Learn more about Go Weekly