The Design Sprint
The Design Sprint is a way to solve critical business questions in only five days using design, prototyping and feedback from real customers. Developed at Google Ventures (GV), it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more. All combined, it’s an intense effort conducted by a small team, where the results will set the direction for a product or service.
The Design Sprint explained in 1 minute.
A typical Design Sprint in more detail.
Monday
Understand
On the first day of the Sprint, the team shares insights to get everybody up to speed, and creates a simple user journey.
Tuesday
Sketch
During Sketch day, the team members work individually to draw up as many detailed solutions as possible.
Wednesday
Decide
By Wednesday, you’ll have to narrow down the backlog, make tough decisions and draw a visual storyboard.
Thursday
Prototype
You’ll spend Thursday building an entire visual prototype that feels like your product is already there.
Friday
Validate
On the final day, the prototype is tested by customers, to find out whether your idea actually adds value.