The Design Sprint

The Design Sprint is a way to solve critical business questions in only five days using design, prototyping and feedback from real customers. Developed at Google Ventures (GV), it’s a “greatest hits” of business strategy, innovation, behavior science, design thinking, and more. All combined, it’s an intense effort conducted by a small team, where the results will set the direction for a product or service.

The Design Sprint explained in 1 minute.

A typical Design Sprint in more detail.

 Monday Monday



On the first day of the Sprint, the team shares insights to get everybody up to speed, and creates a simple user journey.

 Tuesday Tuesday



During Sketch day, the team members work individually to draw up as many detailed solutions as possible.

Wednesday  Wednesday



By Wednesday, you’ll have to narrow down the backlog, make tough decisions and draw a visual storyboard.

 Thursday Thursday



You’ll spend Thursday building an entire visual prototype that feels like your product is already there.

 Friday Friday



On the final day, the prototype is tested by customers, to find out whether your idea actually adds value.

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Why run a Design Sprint?

Design Sprints are the fastest way to find out if your value proposition is valid and worth the investment. The key deliverable is a high-fidelity interactive prototype, validated with real users. This tangible representation of your concept looks and feels like a real product. With immediate results and clear insights, the decision-making process becomes a lot easier. So, stop the endless-debate cycle and compress months of time into a single Design Sprint week.

It's the right moment to run a Design Sprint when you have a challenge that…

  • Has no obvious solution.
  • Requires a multi-disciplinary team to solve it.
  • Is big enough it’s worth investing the better 
part of a week.

What happens after a 
typical Design Sprint?

  • Wow and convince stakeholders with the pitch presentation.
  • Follow-up with an iteration Sprint to improve and refine the prototype.
  • Advance the project to the next phase of validation or development (with a partner).

In for more? Read up on the Design Sprint.

  10 reasons why the Design Sprint is the solution for your next digital project  Running Design Sprints at Large Enterprises  How to run a Design Sprint online
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Get started. Run a Design Sprint with Go Weekly.

Design Sprints work at any type of organization. The process is very flexible and can adapt to different teams and needs. A good facilitator will make the most of your investment in this method.

At Go Weekly, we are Design Sprint experts. Running tailored Sprints at numerous international enterprises. Acting as a strategic partner by translating ideas into groundbreaking product concepts and validated digital prototypes. Are you ready to get started? Don’t wait any longer and get in touch with our team!

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